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How the Tour de France Makes Money: The Business Behind Cycling's Greatest Race

How the Tour de France Makes Money: The Business Behind Cycling's Greatest Race

Who owns the Cycling's greatest race? How does the most attended sporting event on earth, that doesn't sell tickets, make millions?

Will Richards
Will Richards
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Why one of the most sponsored cars in Formula One in 2025 won’t be racing this weekend

Why one of the most sponsored cars in Formula One in 2025 won’t be racing this weekend

The lights extinguish instantly, plunging the circuit into that split-second of primal anticipation. Then it happens. An eruption of collective horsepower is unleashed as 20 Formula 1 cars dive towards turn one at Albert Park in Melbourne, but one of the most sponsored cars this year won’t be joining them.

Will Richards
Will Richards